The Royal Wedding is days away and it has completely captivated the media. The past month has been consumed by news surrounding Prince William and Kate’s nuptials – everything from who’s on the guest list, to what designer Kate Middleton will wear down the aisle. But where do our clients fit in?
This wedding is a PR professionals dream – It’s opportunistic PR. In the world of public relations, capitalizing on news is critical for success. Whether you’re thinking of ways for a spokesperson to comment on breaking news, or having your clients offer aid around a natural disaster, we must always be on our toes and ready to jump into the current media cycle.
The Coyne PR Pet Team knew there had not been any Royal Wedding media coverage that focused on pets, so why not get in on the action! One of our clients, Banfield Pet Hospital, is the largest veterinarian practice in the world and sees more than 5 million pets each year. We suggested they pull information on the number of pets named William and Kate, to see if there had been an increase over the past year. What they found had us royally excited as we were able to go out to the media with news that cat ladies are looking for their prince…Prince William that is! The research showed that:
- The rate of cats named Prince William has more than doubled since 2009.
- The name William has seen a surge in popularity this year and if the trend continues, there will be a nearly 70 percent increase the number of cats given the royal moniker in 2011.
- The name Kate/Catherine is more popular for dogs than Will or William. The rate of dogs named Kate/Catherine has risen sharply in 2011 and if it continues, there will be nearly 40 percent more dogs bestowed with the same name as the future Princess.
The team was happy to break into the Royal Wedding media phenomenon and take advantage of the great PR opportunity. There is always a way to insert your clients into the news cycle, it just takes extra brainpower and creativity!