Coyne PR Industry Hot Sheet 7/10

Here is your weekly dose of industry buzz:

Hardee’s Successfully Integrates Mass and SocialMedia

Blogger Neal Stewart discusses a recent Hardee’s “Name Our Holes” campaign – users were asked to think of a better name for new cinnamon biscuit holes for a chance to star in a commercial – and how it effectively used mass and social media in the same program

4320 Tweets  

Airline V Australia has launched a contest challenging users to tweet once a minute for three days (4,320 minutes) during a 3 day adventure in L.A., to win a trip around the world – the contest promotes their 3-day packages to L.A.

Optimus Prime on Letterman

As seen on USA Today’s Pop Candy blog, Optimus Prime from Transformers: Revenge of the Fallen delivered Letterman’s Top Ten List on July 6 – "Top Ten Things That Sound Cool When Spoken By A Giant Robot"

Not the kind of viral you were planning for... 

Musician Dave Carrol watched his $3,500 guitar damaged by United Airline’s baggage handlers, and after a year of complaints received no compensation, so he wrote a song and viral video about his experience entitled “United Breaks Guitars” which has been viewed 148,325 times since 7/6 and the story has been picked up by top-tier media including the Los Angeles Times (Smashed guitar, YouTube song — United is listening now); United has since contacted Carrol to “make it right”

NHL's Panthers Poke Fun at Themselves With Faux Campaign

The Panthers launched a campaign featuring agent Drew Rosenhaus who announced that he was hired by fans to renegotiate the 2009-2010 season-ticket prices – in reality, Rosenhaus was hired by the Panthers to create buzz for the team; the faux campaign features multimedia tactics including the use of traditional press releases, Twitter and viral video via YouTube

Columbus gets cascade of caffeinated water

This post highlights the work of Orange Barrel Media, leaders in wallscapes – large-scale 3D advertisements; this type of stunt-vertisement is a great addition to any PR campaign

What Your Favorite Social Network Says About You

A survey by Anderson Analytics claims that a person’s preferred social network is linked to their interests, buying habits and media preferences; this study provides useful information for deciding which social network will best reach a target audience 

Make a Night of It

As featured on Daily Candy Kids, Project Night Night provides homeless children with gift bags containing a blanket, book and stuffed animal to help ease the stress of sleeping in a shelter; this is a great example of an organization that companies could partner with by donating overstocked product

Want to Boost Sales? Tell Consumers to Dress Like Cows

Advertising Age discusses how Chick-Fil-A uses stunts and giveaways to increase sales and create buzz – Today marks their 5^th annual ‘Cow Appreciation Day’ where customers get free meals if they dress like a cow; the chain estimates 132,000 people will participate this year