Coyne PR Industry Hot Sheet 6/19

I am always searching the Web for articles on the most interesting campaigns, promotions and advertisements around – it is a great way to keep up with industry news and jumpstart my creative thinking. Here are links to the top stories from this week:

Sharpie urging you to doodle on everything

Sharpie has started an online campaign positioning their permanent markers as art supplies; Sharpie lovers are encouraged to share their marker-created artwork by uploading images to the “Sharpie Uncapped” gallery and offers drawing lessons on their YouTube page

Have you got what it takes to be a Fantana?

Fanta soda has launched a search for a new Fantana spokes girl; girls who enter must provide a video describing why they should be a Fantana and must have a “natural love of Fanta”

You don't need an iPhone app in your new campaign

Recent statistics of iPhone application use by Pinch Media show that use of these promotional programs dwindle fairly rapidly – the author of the post questions if these applications should be included in multimedia campaigns

Legoland Gets 10-Foot 'Brickday' Cake

To celebrate their 10^th birthday, Legoland California’s design team created a 10-ft Lego birthday cake

Win a Real Star Trek Wedding

The Franklin Institute in Philadelphia is looking for the ultimate Star Trek couple to get married or renew their vows on the bridge of the U.S.S. Enterprise to promote their new exhibit, STAR TREK: THE EXHIBITION

 

Preview the Brand New Rockstar Menu Hitting Restaurants Next Week!

Denny’s has created a brand new Rockstar Menu based on culinary creations designed by bands Rascal Flatts, Sum41, Gym Class Heroes and Good Charlotte

The Hammer Pants Flash Mob StrikesAgain

Dancers dressed in golden Hammer pants hit the streets again to promote the A&E series “Hammertime,” a reality show based on the life of rapper MC Hammer

El Pollo Loco has a beef with KFC's chicken

As seen in the Los Angeles Times, El Pollo Loco chain chicken restaurants have launched an open attack on KFC, creating an print/online campaign surrounding KFC’s new grilled chicken and one of its seasonings – powdered beef; El Pollo Loco learned about the special ingredient through a customer’s tweet