Welcome to the Coyne Exchange! This blog was created to promote conversation and new thinking about taking a more creative approach to both business and life! From Account Coordinators to the President and CEO, everyone here at Coyne PR has the opportunity to participate in our blog, offering opinions, trend insight, key learnings, or just something interesting! We hope to both inspire and be inspired as part of this process. Please understand that we will not be discussing any proprietary client related topics or information. Please stay tuned and keep an open mind -- it is the key to life! 

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"Web Posting Assessment" aka How to React to a Blog Posting

The Air Force has quite a presence in the social media world--and has figured out an easy way, shown in the graph below, of how to engage bloggers when they talk about them. From (hat tip to Derek, who got it from Although Coyne generally follows these guidelines, this is a good chart to compare with our own efforts. Being the Air Force, it's got quite the military title.


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