Coyne PR Industry Hot Sheet 11/06/09

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		CHECK IT OUT The dancing Filipino inmates are back with a brand new routine; the original Filipino Prison dance video of Michael Jackson’s "Thriller", posted in July 2007, generated more than 35 million views Source: Buzzfeed.com, 11/05/09
		An Application to Help Scrub Those Regrettable Photos From Facebook Wisk clothing detergent brand has created Wisk-it, a Facebook application which allows users to remove unflattering photos that friends have posted – the user selects tagged photos they would like to remove and Wisk-it sends a request to the poster asking them to pull the bad photos Source: The New York Times, 11/01/09
		Vegemite Contest Draws Protests Earlier this year, Kraft Foods Australia launched a contest asking consumers to re-name spread Vegemite; they received 50,000 entries, resulting in the new name iSnack 2.0 which generated a strong negative reaction in the online community – four days after the iSnack 2.0 launch, the brand announced that they would hold another contest to determine the product’s new name by providing the public with six names to choose from, resulting in the name Cheesybite; the controversy translated into a 47% increase in sales for iSnack 2.0 Source: The New York Times, 11/02/09
		Agency Wants to Get Drunk With Prospects Ad Agency Northlich has created a Vodka Ad Generator, an online application which allows users to create their own alcohol ad by answering five questions about their made-up vodka Source: AdRANTS, 11/03/09
		Consider the Pothole Artists Davide Luciano and Claudia Ficca have created a photo project called My Potholes, an online collection of photos showing people using potholes for daily activities like eating and doing laundry Source: NBC New York, 11/03/09
		Weezer and Snuggie Warm Up to Each Other Rock band Weezer has partnered with Snuggie (the ‘As Seen on TV’ blanket with sleeves) to launch their newest CD, Raditude; fans can purchase the Weezer Snuggie, which comes with the CD, for $29.99 – promotion for the partnership includes a viral video of Weezer band members in a Snuggie infomercial Source: AdFreak, 11/04/09
		Finders Keepers Soho furniture retailer BluDot has created the Real Good Chair Experiment – based on the “one man’s trash is another man’s treasure” theory, GPS-enabled chairs were placed all over NYC, free to anyone who found them; BluDot plans to use the data collected from the chairs to create a documentary about the chairs’ voyage, which can also be tracked through the company’s Web site Source: MetropolisMag, 11/04/09
		What the Socialsphere Really Thinks About You Social Mention is a new analytic tool which provides data on how a keyword (brand, name, product) is viewed in the socialsphere including passion, reach and online mentions Source: Brandflakes for Breakfast, 11/05/09
		Trivial Pursuit Ponders which Sex is Smarter A new campaign for Trivial Pursuit taps into the oldest rivalry in history, the battle of the sexes – the campaign includes an online video featuring men and women doing stupid things and a microsite, TrivialPursuitExperiment.com, where users can log in and try to prove that they are the smarter sex by answering trivia questions Source: Adweek, 11/05/09
		When Should Xmas-Shopping Ads Begin? AdWeek recently held a poll on when it was appropriate to start holiday campaigns: 8 percent felt holiday campaigns should start after Labor Day 42 percent felt holiday campaigns should start after Halloween 35 percent felt holiday campaigns should start after Thanksgiving 12 percent replied “never" Source: Adweek, 10/22/09
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