Coyne PR Industry Hot Sheet 10/30

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		HAPPY HALLOWEEN! KXVO-TV (CW; Omaha, NE) Pumpkin Dance!!! Yes, this was broadcast on the news. Enjoy! Source: KXVO-TV (CW; Omaha, NE), 10/30/09
		Nerds Spend $2,000 and Two Years on iPhone Halloween Outfits Two Apple fans have created working iPhone costumes – the wearable iPhones weigh 85 lbs and took two years and $2,000 to build Source: BrandFreak, 10/29/09
		Burger King: BK Dollar Menu Banner A new banner ad by Burger King utilizes webcams to promote their dollar menu – after clicking on the ad, users are brought to a microsite where by holding up a dollar they can see what menu items are available; the application will also allow users to transform themselves into The King Source: Creativity, 10/29/09
		Food Bloggers Cook Up Big Business Food bloggers are the "pièce de résistance" for marketers, who are creating special events with foodies in mind – for example, Club Med is hosting "Food Blogger Camp by Club Med ," a week-long network where foodie bloggers and food writers can meet and network, and big-name wine companies are sponsoring events such as the Wine Bloggers’ Conference; not everyone is thrilled about the increase in food blogs, in the post “How Food Blogs Led to the Demise of 'Gourmet',” Newsweek’s Jennie Yabroff claims that the closing of Gourmet was partially the result of food enthusiasts switching from print to the blogosphere Source: Marketing Vox, 10/23/09
		Chipotle Continuing Green Push with Solar Panels at 75 Locations As a part of its "Food with Integrity" campaign, Chipotle is installing solar panels on top of 75 restaurants in an effort to be “green” – the supplier of the panels has estimated that the panels will eliminate 41 million pounds of CO2 emissions Source: BrandFreak, 10/26/09
		Russell Athletic 80’s-IZER The Russell Athletic 80’s-IZER allows users to insert their photo into one of four 80’s video sequences to create a back-to-the-80’s video, featuring Russell Athletic gear; users can share their videos via a variety of social media outlets Source: Russell Athletic
		A Campaign for Clothes by a Guy Not Wearing Any In September, a number of popular blogs including Gawker, The Huffington Post and Gothamist, and CNN’s “Anderson Cooper 360” reported on sightings of “the world’s fastest nudist” – an unidentified man seen running through NYC in running shoes, socks and a fanny pack; the nudist turned out to be an actor creating viral videos for online store Zappos.com, and was not intended to be picked up by media Source: New York Times, 10/28/09
		Improv Everywhere Grocery Store Musical Pimps Trident Gum Improvisation group Improv Everywhere has released their latest stunt, a grocery store musical about squishing fruit together – production was sponsored by Trident Layers Gum; the video has been viewed close to one million times since being posted on 10/20 and was aired on CNN Source: AdRants, 10/28/09
		Rockport Returns to NYC Marathon Andy Baldwin of “The Bachelor” will be running the New York Marathon in Rockport’s new line of DressSport dress shoes; Rockport will release 500 pairs of limited edition marathon DressSports which will benefit the ING Run For Something Better program Source: WWD.com, 10/28/09
		Fox Builds Record-Breaking Ice Squirrel for 'Ice Age' DVD Release To launch the DVD release of “Ice Age: Dawn of the Dinosaurs,” Twentieth Century Fox created a 133,000 lb., 48-foot-8-inch ice sculpture of Scrat, a prehistoric squirrel from the movie – the sculpture took four days to create and broke the Guinness Book World Records for largest ice sculpture Source: Brandfreak, 10/29/09
		Movember is Coming. Is Your Upper Lip Ready? The “Movember” campaign is asking men to grow moustaches in November to raise awareness for prostate and testicular cancer – to participate, ‘stache-growing men (and women who support the cause) must visit the Movember Web site and enter and donate; month end competition/parties will be held around the globe for participants to dress up and show off their ‘stache Source: USA Today, 10/29/09
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