Coyne PR Industry Hot Sheet 10/23

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		Nike 6.0 Team Takes Tunnel Jam To promote Nike 6.0, a line of shoes and apparel for alternative sports, the brand built an underground BMX course in an abandoned tunnel in England; following the launch event, Nike turned the tunnel over to local bikers Source: ESPN, 10/05/09
		Your Charlie Brown-esque head could win you prizes Legendary comic strip Peanuts is holding a look-a-like contest – fans are encouraged to send in a picture where they look like one of the characters to be judged by Jill Schultz, Garth Brooks, Trisha Yearwood and Jo Frost; prizes include a family trip to Cedar Point Amusement Park and Peanuts merchandise    Source: USA Today – Pop Candy, 10/19/09
		#BeatCancer Sets Guinness World Record, Raises Over $70,000 The Guinness World Record for most social media mentions in a single day was broken last week by the #BeatCancer Campaign, which generated 209,771 online mentions in 24 hours; the campaign also raised $70,000 in donations from financial sponsors [eBay/PayPal and MillerCoors donated 1 cent for every tweet, Facebook status update, or blog post containing the #beatcancer hashtag] Source: Mashable.com, 10/19/09
		Create a 'Simpsons' character -- and it may get on the show Ever dream of hanging with Homer? The creators of The Simpsons are asking fans to create their own character for the show – the coolest character’s creator will be flown to L.A. to help design the animation, which will be featured in the January 31 episode along with Coldplay’s Chris Martin Source: USA Today – Pop Candy, 10/20/09
		How to save your reputation from an online onslaught A recent article in The Financial Times lists ways to survive a social media crisis; tips include acting quickly, utilizing traditional and non-traditional (social) media and setting up an internal communication plan prior to a crisis (login required) Source: The Financial Times Online, 10/16/09
		Coca-Cola campaign sends 3 bloggers around world To promote the “Open Happiness” campaign, Coca-Cola is sending three bloggers to 206 countries – the three participants, chosen through online vote, will blog, tweet  and post while traveling the world, meeting new people, attending major events (like the Winter Olympics) and sharing the love of Coca-Cola Source: Associated Press via Forbes, 10/21/09
		Celebrate the Windows 7 launch with a 5-inch-tall Whopper To celebrate “Windows 7 day,” the launch of the newest Microsoft operating system, Burger King restaurants in Japan sold “Windows 7 Whoppers” – a regular Whopper sandwich with 7 patties and a $17 price tag; in the US, the launch was celebrated in a more “animal friendly” way with midnight store openings Source: Gadling, 10/22/09
		P&G looking for bathroom bloggers Charmin is looking for five TP lovers to spend five weeks in a Charmin branded bathroom and share their “experience” with others – requirements for the $10,000 position include greeting thousands of bathroom guests, posting on the “Enjoy the Go ” Charmin-branded Web site and social media sites and sharing family-friendly video; to auditions for the position will take place on November 5 at the New York Hilton Source: Business Courier of Cincinnati, 10/22/09
		Mom not pulling her weight? Just get another one, from Kleenex Kleenex has launched a new microsite, Get Mommed, which allows users to pick a new “Mom” to take care of them and offer helpful advice during the cold and flu season; users can visit the Get Mommed website and take a quiz to see which virtual “mom” would be their best match – login is required to participate Source: Brandfreak, 10/22/09
		Google, Microsoft's Bing to Include Twitter in Search Announced Wednesday, Twitter posts will now be included in Google and Microsoft Bing search results Source: Advertising Age Online, 10/22/09
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