Coyne PR Industry Hot Sheet 10/16

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		Your online photos could be product placements Udorse is a “visual endorsement engine” which allows users to “endorse” products in their uploaded photos by adding tags that link to the product’s website – users will receive money (approximately $5 -$10 per month) for each person who clicks through to the product site; tagged products must be one of Udorse’s partners to receive compensation Source: MSNBC Online, 10/08/09
		Green walls taking root in green building design PNC Bank has installed a living billboard on the side of their headquarters in Pittsburgh – the “green wall” is made up of 15,000+ plants arranged to look like the PNC Logo; according to the bank, their 2,400 sq ft installment is the largest in North America and will help to remove pollutants from the surrounding air Source: Associated Press via Yahoo! News, 10/12/09
		Why Email No Longer Rules… According to The Wall Street Journal, e-mail is “over” and the future of communication is in social media; the article attributes the change to the consumer’s ability to access the internet – when access revolved around logging on, e-mail was the best way to receive information, but now that users are connected 24/7, the speed of social networks is more ideal for instant communication Source: The Wall Street Journal Online, 10/12/09
		FedEx drop-off boxes would love to chat with you about Nascar FedEx wants you to know they are fast and they have enlisted the help of Nascar’s Denny Hamlin to spread the word – 700+ FedEx drop boxes have been enhanced with a sound chip that share a special message from Hamlin when opened Source: BrandFreak, 10/13/09
		Kellogg's will use laser to burn logo on to individual corn flakes to stamp out fakes In an effort to set themselves apart from store-brand corn flake cereals, Kellogg’s has announced that they will laser print their logo on each individual flake of their Corn Flakes cereal Source: Daily Mail Online (UK), 10/13/09
		Seth Green isn't angry -- but how do his fans feel? A “behind the scenes” video released this week revealed an angry Seth Green flipping a table over a stolen Butterfinger bar; the freak-out was revealed as a fake by Butterfinger, who created it as part of a new viral campaign, housed at www.DudeWheresMyBar.com Source: USA Today – Pop Candy, 10/14/09
		Schwan's will do everything but spoon the food into your mouth Schwan’s, a home-food-delivery service is giving away free sample meals as a part of their “Let’s stick a fork in the recession,” campaign – the first 500,000 new customers to visit their site can choose one of their ready-made meals, priced at a wallet-friendly $10 or less Source: Brandfreak, 10/14/09
		Wild Things invade NYC in celebration of the Warner Bros. movie NYC & Company has launched “Wild Thing Week” in New York City to celebrate the new movie Where the Wild Things Are – special events throughout the week included exhibits, celebrity appearances and the renaming of Greenwich Ave and Christopher Street, which were changed to Maurice Sendak Way and Wild Things Way Source: Brandfreak, 10/15/09
		Twitter in the wine business for charity Twitter has partnered with Crushpad, an amateur wine producer, to create its own wine – part of the proceeds of the Twitter branded Pinot Nior and Chardonnay will go to Room to Read, a non-profit that promotes child literacy in third-world countries; to get involved with the campaign, dubbed the Fledgling Initiative, follow @fledgling Source: Wine Brands, 10/16/09
		Massive paint fight for Samsung Corby A 200-person giant paint fight was staged in Sao Paulo to launch the Samsung Corby S3650 phone – the 40 minute brawl used 2,000 liters of paint and took 12 fire trucks 3 days to clean up Source: USA Today – Pop Candy, 10/16/09
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